Tuesday, April 6, 2010

Tiffany Treloar has opened her first retail store on Gertrude Street, Fitzroy. After 10 years in the fashion business the opportunity to present the complete and colourful world of Tiffany Treloar is a reality.

For the past decade Tiffany has been designing fashion with a strong sense of colour and bold prints, seamlessly entwined each season to create the much loved Tiffany Treloar aesthetic.

Now the use of colour, bold prints and abstract objects (including old printing press equipment), has been melded to created an intimate boutique, filled with curiosities and an abundance of fashion.

Tiffany Treloar’s store offers a complete and exclusive range of both the Tiffany Treloar and PROJECT 332 collections.

Tuesday, March 23, 2010

Party Collection

Party Spring Summer 10

After much encouragement from private clients and retailers Tiffany Treloar has launched another new collection comprising of eveningwear called Party.

When most Australian designers are focused on lifestyle collections Tiffany found her customers screaming for dresses for special occasions, anniversary celebrations, weddings, mothers of brides and formal dinners. The brief was relatively simple design dresses for all age groups and sizes but they needed to be special.

Tiffany has responded by sourcing beautiful fabrics and this has been a slightly different approach for Tiffany. Traditionally Tiffany has created all of her own signature prints by digitally printing fabrics and designing the artwork.

Still inspired by nature Tiffany has sourced embroidered silks, chiffons and other beautiful fabrics for this new Party collection.

Not totally departing from the core Tiffany Treloar aesthetic the Party range still includes ornate trims and timeless silhouettes. Party Spring Summer will be delivered to Australian stockists in July.

Thursday, March 18, 2010

Late last year Tiffany Treloar was commissioned by WARWICK to transform a selection of interior fabrics into a runway gown.

The spectacular gown is now being rolled out as part of WARWICK national advertising campaign and can be seen in the March and April issue of Inside Out, Belle and Vogue Living.

Wednesday, December 2, 2009

Textiles are the second largest global industry, most used textiles go to landfill and most surprisingly natural sounding fibres do not automatically mean that they are environmentally friendly.

Toxic chemicals are widely used throughout the production process (it is cited that approximately 8000 chemicals can be used to turn raw materials into textiles).

Given the massive impact that the fashion industry has on our environment Tiffany Treloar is working to make fashion a more sustainable proposition.

Tuesday, November 10, 2009

Unfortunately there is not one simple environmental solution but as Tiffany Treloar acknowledges it is about taking the right steps to find the best alternatives, sharing this knowledge, whilst still maintaining a successful business.

Steps taken to date:

Launched PROJECT 332, sustainable fashion
Environmental studio audit, to reduce Tiffany Treloar’s environmental impact
Employed an environmental consultant to review and recommend the best sustainable choices that are currently available to the Australian fashion industryContinue to increase the use of organic and sustainable fabrics into the Tiffany Treloar collection
Sourcing non harmful prints and dyes
Reduced garment-wash cycles – actively promoting hand wash garments
Introduction of a state hanger recycling program